You have probably seen the viral TikTok trend,”Very Demure, Very Mindful, Very Cutsey”, made popular by tiktoker, Jools Lebron. With millions of views and countless users hopping on the trend, it became a cultural moment overnight. But while Jools was busy making the phrase famous, someone else swooped in and trademarked it first. In this article, we will break down how trademark law can impact viral social media content.
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